Why is it that two attorneys can present the same idea to the same audience, but only one wins them over? Whether you are an outside or in-house counsel, building a position of influence with your clients or colleagues is not simply a function of your title, years of experience, or charisma. An attorney's influence is built systematically, one step at a time, but often in subtle ways. As a result, most write off influence as some ethereal concept too amorphous to be explained, let alone taught. Nonsense.